Introduction
The automotive landscape in India is rapidly evolving, with electric vehicles (EVs) gaining significant traction. Among the latest entrants in this segment is the MG Windsor EV, a compact utility vehicle (CUV) that blends innovative design, advanced technology, and sustainable mobility. Developed through a collaboration between MG Motor India, JSW Group, and China’s SAIC, the Windsor EV aims to redefine urban commuting with its unique features and affordability.
Design and Aesthetics
Exterior
The MG Windsor EV boasts a distinctive AeroGlide design, characterized by sleek lines and a futuristic appeal. Key exterior features include:
- Illuminated Front MG Logo: Enhances brand visibility and adds a modern touch.
- Starstreak LED Horizon DRLs: Provide a striking visual signature.
- Smart Flush Door Handles: Contribute to the vehicle’s aerodynamic efficiency.
- 18-inch Diamond-Cut Alloy Wheels: Offer a sporty and premium look.
- Infinity View Glass Roof: Creates an open and airy cabin ambiance.
Interior
Inside, the Windsor EV offers a luxurious and tech-forward environment:
- Aero-Lounge Seats: Rear seats with a 135° recline angle for enhanced comfort.
- GrandView Touch Display: A 15.6-inch infotainment screen with intuitive controls.
- Wireless Charging: Conveniently charges compatible devices without cables.
- 256-Color Ambient Lighting: Allows customization of the cabin atmosphere.
- Infinity Audio System: Delivers immersive sound quality through nine speakers.
Performance and Efficiency
The Windsor EV is powered by a 38 kWh lithium-ion battery, paired with a permanent magnet synchronous motor. This setup delivers:
- Power Output: 136 PS (100 kW)
- Torque: 200 Nm
- Driving Range: Up to 332 km on a single charge (ARAI-certified)
Charging Options
- AC Charging (7.4 kW): Full charge in approximately 6.5 hours.
- DC Fast Charging (50 kW): 0 to 80% charge in about 55 minutes.
Innovative Ownership Model: Battery-as-a-Service (BaaS)
MG introduces a pioneering Battery-as-a-Service (BaaS) model, allowing customers to purchase the vehicle without the battery, significantly reducing the upfront cost. Instead, users pay a usage-based fee of ₹3.5 per km, with a minimum monthly usage requirement. This approach addresses the high initial cost barrier associated with EVs.
Variants and Pricing
The MG Windsor EV is available in three variants:
| Variant | Key Features | Price (Ex-Showroom) |
|---|---|---|
| Excite | 10.1-inch infotainment display, 6 airbags, Aero-Lounge seats, ESP, electronic parking brake | ₹13,99,800 |
| Exclusive | 15.6-inch GrandView display, 360° camera, smart flush door handles, R18 alloy wheels | ₹14,99,800 |
| Essence | Infinity View Glass Roof, Infinity audio system, ventilated front seats, ambient lighting | ₹15,99,800 |
Note: Prices are subject to change and may vary based on location and applicable taxes.
Safety Features
Safety is a paramount concern for MG, and the Windsor EV is equipped with comprehensive safety features:
- 6 Airbags: Dual front, side, and curtain airbags.
- Electronic Stability Program (ESP): Enhances vehicle control during challenging conditions.
- 360° Surround View Cameras: Aid in parking and maneuvering.
- Tyre Pressure Monitoring System (TPMS): Alerts the driver to under-inflated tires.
- Advanced Driver Assistance Systems (ADAS): Includes lane-keep assist, adaptive cruise control, and autonomous emergency braking.
Technology and Connectivity
The Windsor EV integrates cutting-edge technology to enhance the driving experience:
- MG i-SMART Connected Car Technology: Offers over 80 connected features, including remote vehicle control, real-time navigation, and voice commands.
- MG App Store Powered by Jio: Provides access to a range of applications, including OTT platforms and music streaming services.
- Digital Bluetooth Key: Allows keyless entry and vehicle start via smartphone.
Comfort and Convenience
Designed with passenger comfort in mind, the Windsor EV includes:
- 6-Way Powered Driver Seat: Facilitates personalized seating positions.
- Rear AC Vents: Ensure uniform cabin cooling.
- PM2.5 Air Filter: Maintains air quality within the cabin.
- 604-Litre Boot Space: Offers ample storage for luggage and cargo.
Environmental Impact
By transitioning to electric mobility, the MG Windsor EV contributes to reducing greenhouse gas emissions and dependence on fossil fuels. Its zero tailpipe emissions make it an environmentally friendly choice for urban transportation.
Conclusion
The MG Windsor EV emerges as a compelling option in the electric vehicle segment, combining innovative design, advanced technology, and sustainable performance. Its unique BaaS model addresses affordability concerns, while its comprehensive feature set caters to modern consumer expectations. As India moves towards a greener future, the Windsor EV represents a significant step in making electric mobility accessible and appealing to a broader audience.
FAQs
Q1: What is the driving range of the MG Windsor EV?
A1: The MG Windsor EV offers a certified driving range of up to 332 km on a single charge.
Q2: How does the Battery-as-a-Service (BaaS) model work?
A2: Under the BaaS model, customers purchase the vehicle without the battery, reducing the initial cost. They then pay a usage-based fee of ₹3.5 per km, with a minimum monthly usage requirement.
Q3: What are the charging options available for the Windsor EV?
A3: The Windsor EV supports AC charging (7.4 kW) with a full charge time of approximately 6.5 hours and DC fast charging (50 kW), achieving 0 to 80% charge in about 55 minutes.
Q4: What safety features are included in the Windsor EV?
A4: The vehicle comes equipped with 6 airbags, electronic stability program (ESP), 360° surround view cameras, tyre pressure monitoring system (TPMS), and advanced driver assistance systems (ADAS) like lane-keep assist and adaptive cruise control.
Q5: What are the color options available for the MG Windsor EV?
A5: The Windsor EV is available in four color options: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.